13 Questions for Pieter

13 Questions for Pieter

1.Why I decided that Spencer would be a great business partner?
Spencer and I first discussed the idea of partnering while walking Riviera Country Club during the PGA TOUR’s Northern Trust Open.  We both have a passion for golf and saw that with Spencer’s expertise with resort real estate and mine in international luxury hospitality that we’d make a great team. We push each other to reach stretch goals for C&R and for our clients. The bottom line is that we share a similar vision to become brand ambassadors for our clients and support them in reaching their grandest goals. Also, Spencer inspires with his drive, passion, and dedication to C&R and our clients’ success.

2. Best day at work?
Being with our talented C&R team at one of our client’s properties  brainstorming, aligning efforts and strategizing about the next high impact initiative that drives business to the property.

3. Dream client?
Launching a globally recognized, five-star brand in an Asian city or resort destination. After growing up in Tokyo and working at a Relais & Châteaux  resort in Spain, I feel so lucky to be in a business where geography doesn’t set limits.

4. Your idea of happiness?
Travel and exploring new destinations, a great culinary experience, work/life balance, communicative and loving relationship with my wife, healthy/active lifestyle, socializing with great friends, a strong and successful business where employees are happy and the team is achieving their desires.

5. Golf course still on your bucket list?
Augusta National, Bandon Dunes, Cypress Point

6. Best meal ever?
Joel Robuchon with my wife and father and L’Epicure at Le Bristol in Paris at Christmas with my wife.

7. Favorite destination?
Anything in Thailand – love the people, culture, food, and the variety of destinations from city to mountains to beach. I’m lucky to spend quite a bit of time in Thailand because my wife is the founder of Luxe Siam,  a luxury travel consultancy specializing in that region.

8. Your best talent?
I’m communicative and have the ability to connect and build strong relationships with a diverse group of people.

9. Favorite city?
I’ve traveled to more than 50 countries so a few at the top of my list are: Bangkok, Tokyo, Paris, Madrid, and Amsterdam.

10. Who is your professional icon?
Richard Branson

11. You don’t get out of the house without reading…?
WSJ and NY Times

12. The best advice you would give someone who wants to start a career in PR?
You must have passion for this line of work (in our case, energy and enthusiasim around the world of travel, resort real estate, golf, food and wine). and be interested in your client’s business; otherwise, it is impossible to sell your client’s story to the media. PR professionals need to excel at multitasking and hone your writing skills.  I find that more and more the art of writing is neglected, but it is so important to be a strong writer – it’s one of the most important tools of our trade.

13. Airline affiliation?
Platinum on United.


Pieter’s Bio  |  13 questions for Spencer >>