Capabilities

Our goal at C&R is to help you achieve the bold
outcome you desire.

The first step in our process is to uncover the ROI that matters to you.  Are you launching a new resort? Accelerating the growth of your ADR?  Reviving a legacy brand? Seeking traction with golf course raters? Positioning your property to be sold? Whatever your goal, we will develop a customized strategic plan and drive the tactics that will bolster your mission.

Because we are a boutique agency, we have the freedom to really get to know your business, to craft specific messaging and begin sharing your story in a very personal way.  Our team is nimble and has the ability to correct course midstream when the objectives shift or a certain outcome becomes more urgent.  You’re getting the hint that this is not a cookie-cutter, one-size-fits all approach. That’s how we’re flexible.

Here’s where we’re not flexible – we have yet to partner with a client for whom media relations is not the most effective, spot-on tactic to achieve those bold outcomes – so that’s what we do.  We spent decades, and too much investment from clients doing the other stuff, and it is always the media results that drive business. Media in all its forms – 15 seconds of hero-shot B-roll of your resort on the Today Show, a quote from your CEO in the Wall Street Journal or a tweet from @GolfMagazine praising your newest course opening  – it all matters and drives business when it’s stitched together in a smart way.