Case Studies

Travel

Mayakoba: C&R was tasked with positioning Mexico’s award-winning eco-resort as a “photographer’s paradise” in a bid to attract photo and nature enthusiasts, and to bring attention to the more than 200 species of birds and wildlife on property. We worked for a year to partner with three of the world’s most respected National Geographic wildlife photographers to create a new series of “Wildlife Photo MasterClass” weekends, which launched in the Fall of 2013 with a press event attended by 10 top national and regional media. The program has received significant coverage in top national, regional, travel trade, nature, and photography publications to date.

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Real Estate

Martis Camp: C&R was asked to leverage a record property sale involving Bitcoin as a way to engage with the high-tech audience. The goal was to capitalize on current hype around the digital currency both with national media and within the tech-centric market of Silicon Valley/San Francisco. The targeted campaign resulted in an exclusive with The Wall Street Journal, and coverage in the client’s key target outlets, including the San Francisco Chronicle and San Jose Mercury News.

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Launch Campaigns

VeraVia: C&R launched the new health and wellness retreat with the cover story and two-page feature in The New York Times’ “Wealth” section, positioning VeraVia alongside some of the best destination spas in the country. In addition to introducing VeraVia to luxury lifestyle and niche wellness/spa editors, we were charged with differentiating the program from the other well-established brands in the world, highlighting the retreat’s holistic approach to wellness and focus on mindfulness, setting them apart from the pack.

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Golf

Gary Player: C&R Communications was charged with securing a series of media placements that showcased the business of legendary golfer, Gary Player. The client challenged us with securing coverage that was outside the traditional golf media landscape. Coverage needed to appear in national broadcast, print and online business outlets that tied together all aspects of the Gary Player brand and positioned Gary Player as a global business icon – and not just a Grand Slam golfer.

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